In 2011, I started my wholesale pet supplies business, but this wasn’t my first rodeo, our team had been designing and manufacturing baby teething toys for two years before that. As for why I turned my focus to the pet industry—it all started during a walk with my puppy, Max. I used to carry a bulky bowl for him to drink from, and honestly, it was a hassle hauling so much gear every time. That frustration sparked an idea: What if there was a single, collapsible bottle that could store water, dispense it easily, and even double as a food container? So my chief designer and I got to work. After rounds of tweaks and testing, we nailed it—and that foldable water bottle became our first pet product, and many of our customers who like it.

From 2011 to 2025, we grew from a scrappy team of four to a family of 500 employees. Our product line evolved, too—starting with pet feeding essentials, then expanding into grooming supplies, and later, innovative toys. Along the way, we partnered with major retailers and pet brands to co-develop products that truly stood out.

But what I’m most proud of? Helping aspiring entrepreneurs—just like we once were. From product design to packaging, we pour everything we’ve learned into making their vision shine, all we believe is a win-win consequence.